About the Role
Key Attributes:
1. *Strategic Visionary*: A forward-thinking individual who can develop and implement innovative marketing strategies that elevate the school’s brand and drive student enrollment on a global scale.
2. *Digital Marketing Expertise*: The candidate should be proficient in modern marketing techniques, particularly in managing digital platforms, social media, SEO, and data analytics to engage audiences and optimize marketing performance.
3. *Excellent Communication Skills*: A strong communicator with the ability to craft compelling narratives and communicate the school’s unique value proposition to parents, students, and stakeholders from different cultural backgrounds.
4. *Creative Storyteller*: Someone who can develop original content, create engaging campaigns, and find unique ways to tell the school’s story in a way that resonates with prospective students and families.
5. *Collaborative Team Player*: The ideal candidate will work closely with the admissions team, faculty, and external partners, fostering a collaborative environment to align marketing efforts with the school’s goals.
6. *Analytical and Data-Driven*: A marketing professional who is comfortable analyzing market trends, competitor activity, and campaign performance to continually refine strategies and drive measurable outcomes.
7. *Strong Leadership*: A leader who can inspire and manage a team of marketing professionals, designers, and external vendors while fostering a culture of creativity, accountability, and excellence.
8. *Culturally Sensitive and Globally Minded*: With a diverse international student body, the candidate should demonstrate cultural awareness and an ability to communicate effectively with families from various backgrounds.
9. *Experience in Education Marketing*: Ideally, the candidate should have prior experience in education or a similar sector, with a strong understanding of the unique challenges and opportunities within international schools.
10. *Adaptable and Resourceful*: A flexible individual who can thrive in a fast-paced environment, is open to change, and can quickly adapt marketing strategies to align with shifting priorities and global trends.
Requirements
1. Develop and Implement Marketing Strategies: Create comprehensive marketing plans that promote the school’s mission, values, and programs to prospective students and their families, both locally and internationally.
2. Brand Management: Ensure consistent messaging and branding across all channels, maintaining the school’s reputation as a premier institution.
3. Digital Marketing and Social Media: Manage the school’s online presence, including the website, social media platforms, and digital advertising campaigns to enhance visibility and engagement.
4. Content Creation and Management: Oversee the development of promotional materials such as brochures, videos, newsletters, and blog posts that highlight the school’s achievements, programs, and community events.
5. Event Coordination: Plan and execute marketing events like open houses, school fairs, and virtual tours to attract potential students and their families.
6. Market Research and Analysis: Conduct research to understand the competitive landscape, emerging trends in education, and the needs of target demographics. Use this information to adjust marketing strategies.
7. Admissions Support: Collaborate with the admissions team to align marketing efforts with enrollment goals, ensuring that campaigns target the right audience and boost student enrollment.
8. Partnerships and Outreach: Build relationships with external partners, such as educational consultants, embassies, and expatriate communities, to increase the school’s reach and visibility.
9. Budget Management: Manage the marketing budget efficiently, ensuring cost-effective campaigns that deliver measurable results.
10. Performance Tracking: Use analytics tools to monitor the effectiveness of marketing campaigns and adjust strategies based on data-driven insights.
11. Public Relations: Handle media relations, press releases, and crisis communications to maintain the school’s public image.
12. Alumni Relations: Collaborate with the alumni team to engage former students as brand ambassadors, showcasing their success as a testament to the school’s impact
About the Company
At Fadhili Schools, we are dedicated to shaping the future by educating the next generation. Our mission is encapsulated in our motto: "Learn Today, Lead Tomorrow." We believe that by empowering young minds with knowledge and skills today, we are fostering the leaders of tomorrow.
Join us in this transformative journey. Whether you are an educator, volunteer, or partner, your involvement can make a significant difference in the lives of young learners. Together, we can create a brighter, more informed future.
Why Work With Us?
- Impactful Mission: Contribute to a cause that focuses on the development and education of young individuals.
- Innovative Environment: Be part of a dynamic team that values creativity and forward-thinking.
- Community Engagement: Collaborate with a diverse group of people who share a passion for education and leadership.
If you are passionate about making a difference and believe in our vision, we invite you to work with us. Let’s inspire and educate the leaders of tomorrow, today.
Contact us to learn more about opportunities by filling the form below